The news about boo.com ending

The news about boo.com ending up in recievership worried me more than I thought it would. My first reaction was that it was about time the .com revolution took stock and realised you just can’t pump money into a new venture indefinitely. Then after talking to friends in London I was reminded that “Thats people out of work you know, real people with real lives trying to make a living, its not all about company development and e-commerce”
As the morning wears on I realise that this actually isn’t just about the company it’s about people too.