Up to now, advertisers have talked about how iPads are typically used in a lean-back setting; Apple ads even pictured users’ feet up. That, in turn, has informed the type of ads that marketers distribute to tablets: often magazine-style, whole-screen takeovers and ads that drive people to e-commerce experiences made for browsing.
At the other side of the spectrum are advertising strategies for mobile phones, which are focusing more and more on location data, with the belief that the person viewing the phone is on the move and looking for something to do or buy.
via Apple Adds iPad Mini, its First Actually Mobile Tablet | Digital – Advertising Age.
