Yes, Display Is Dying A Quick DeathYes, the banner ad as we knew it is no longer, and thank God. Remember those pixelated 728×90 leaderboards with static images for online adult chat sites that had absolutely no relation to any of the content on the page? Or those flashing online casino banners that just blinked blindingly quickly, almost screaming for your online attention? Or the first animated interactive game banner with the fly-swatter that moved every time your mouse moved? That was pretty novel at the time.We’ve come a long way baby Ahem … pardon the dated 1960s ad slogan reference. I’m clearly a product of consumerism. Today’s rich media ads and those annoying screen-takeovers are paving the way for tomorrow’s new crop of ad units, social ads and mobile banners. People have now gotten smarter, and so have the ads. Many believe that this new direction is changing and redefining the game for brand advertisers. Yes, according to several ballers in the ad industry I know, it’s time for celebration, and I may need to break out my pack of Virginia Slims to celebrate.
via The Death of Display As We Know It?.
