Yahoo! has announced that it will ignore the default “Do Not Track” (DNT) signal broadcast by Microsoft Internet Explorer 10, on grounds that it does not accurately reflect user intent.
“Recently, Microsoft unilaterally decided to turn on DNT in Internet Explorer 10 by default, rather than at users’ direction,” a Yahoo! spokesperson said in a statement on Friday. “In our view, this degrades the experience for the majority of users and makes it hard to deliver on our value proposition to them.”
The World Wide Web Consortium (W3C), browser vendors, and other industry bodies have been collaborating on DNT as a means to allow web users to opt out of certain kinds of behavior-tracking by websites and ad networks.
via Yahoo! will! ignore! ‘Do! Not! Track!’ from! IE10! • The Register.
