It’s Not Viewability, but Noticeability, That Really Counts | DigitalNext: A Blog on Emerging Media and Technology – Advertising Age

A viewable impression in a cluttered environment is unlikely ever to be noticed. Many of today’s pages are a hot mess of links, content, graphics, skins, unrequested video and floating banners. They are an assault on the senses, and one sense in particular — our vision — does some quick filtering to skip through the obstacles and find what we came for. If the cognitive dissonance is too strong, we’re gone. The ads we skipped counted as viewable, but we never noticed them.

via It’s Not Viewability, but Noticeability, That Really Counts | DigitalNext: A Blog on Emerging Media and Technology – Advertising Age.

Facebook to Help Brands Track Ad-Driven Sales | Adweek

I’m amazed that Facebook are only just doing this now – Advertising.com have done it for years as have most other networks.

Here’s how the self-serve tool works. Marketers add a piece of code from Facebook to whichever site pages they want to measure conversions on, be it a checkout page or an email newsletter sign-up page. When users click on a Facebook ad that leads them to that page, Facebook will see that the page loaded and count it as a conversion in the marketer’s Ads Manager dashboard.The real key is that the tool can unlock the full path to conversion from a Facebook ad.

via Facebook to Help Brands Track Ad-Driven Sales | Adweek.