I’m amazed that Facebook are only just doing this now – Advertising.com have done it for years as have most other networks.
Here’s how the self-serve tool works. Marketers add a piece of code from Facebook to whichever site pages they want to measure conversions on, be it a checkout page or an email newsletter sign-up page. When users click on a Facebook ad that leads them to that page, Facebook will see that the page loaded and count it as a conversion in the marketer’s Ads Manager dashboard.The real key is that the tool can unlock the full path to conversion from a Facebook ad.
via Facebook to Help Brands Track Ad-Driven Sales | Adweek.
