A great article on how some publishers are looking to bespoke apps and experiences to monetise mobile rather than replicating the magazine format on tablets and mobile.
… a new app released by Dennis Publishing’s male health mag aims to change that, although it’s no digital replica. Men’s Fitness Cover Model Body Plan is a spin-off: a £1.49 paid app offering workout plans promising “you’re just four weeks away from a physique worthy of the cover”.
While I mull the prospect of a “V-shaped torso” by Springtime, the app’s release also made me think about the market for these kinds of spin-off apps for magazine publishers, as they slice and dice their archives of articles and photography in new ways for smartphones and tablets.
Much of the focus on magazines and apps has been on the replica editions, whether offered through aggregators like Zinio, or as standalone apps in the app store newsstands of Apple and Google.
via Apps providing spin-off opportunities for popular magazine brands | Technology | guardian.co.uk.
