Archives for March, 2013
So this post is entitled “Who’s Grabbing Consumer Data from Publishers?” by AdAge but let’s be clear here what they mean is your data from most websites. Consumers may not know how the world of web advertising works but pretty soon thanks to concerted efforts by the IAB in the UK and advertising campaigns by […]
Supermarket group Tesco has bought the restaurant chain Giraffe for £48.6m. The move will see the supermarket open Giraffe branches near to Tesco stores as it seeks to create “retail destinations” for customers. Tesco will hope that the acquisition will help revitalise its UK business. via BBC News – Tesco buys Giraffe restaurants.
I makes a change for North America to be a little more aggressive when it comes to challenging large corporates on privacy goofs than EU countries. France handed down an £87,000 (100,000 euro) penalty which whilst the largest ever handed out by CNIL pales into insignificance compared to our North American cousins. In the UK the ICO […]
The findings should “ring alarm bells” for users, privacy campaigners said. The study used 58,000 volunteers who alongside their Facebook “likes” and demographic information also provided psychometric testing results – designed to highlight personality traits. The Facebook likes were fed into algorithms and matched with the information from the personality tests. The algorithms proved 88% […]
Facebook and Google aren’t exactly besties, and the social giant’s latest move won’t help matters. In recent weeks Facebook has made two friends through moves that will simultaneously help its own advertising business and hurt Google’s. Last month, Adobe and AOL joined Facebook Exchange, the social network’s display retargeting platform beloved by direct-response advertisers who […]
The Internet Advertising Bureau UK (IAB) expresses concern thatMozilla’s new browser cookie settings, which will come into effect in early April and will block third party cookies by default, will significantly undermine the openness of the ad-funded internet. via Concern over new Mozilla browser settings | IAB UK.
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