Mobile Ad Choices App Debuts | Adweek

The mobile counterpart to the ad industrys ad choices self-regulatory program that allows consumers to opt-out of online-targeted ads is finally here. And yes, theres an app for it.Called Ad Control, the app gives consumers a way to opt out of cross-app advertising. Developed by Evidon, the app is now available in the Apple App Store. An Android version will be available later this month.When the Digital Advertising Alliance announces in two weeks its mobile privacy standards, Evidons app will allow for compliance.The DAA rolled out its ad choices program two years ago in response to growing concerns at the Federal Trade Commission and in the government that consumers needed to be given a choice to opt out of behaviorally targeted ads. Though regulators seem satisfied that the industry is working to protect consumer privacy online through self-regulation, theyve been pressing for a mobile solution, which the industry has been promising to deliver for more than a year.

via Mobile Ad Choices App Debuts | Adweek.

George Takei, Young Activists and Facebook Team Up to Make HRC Logo a Mega-Meme

As you’ve probably noticed, your Facebook feed turned red last Monday when all of your friends, particularly those in the US or with US friends, including people you had no idea had an opinion on gay marriage, changed their profile pictures to a little pink or white equals sign on a red background. The symbol is a re-colored version of the yellow-on-blue logo designed in 1995 by Stone/Yamashita who declined to comment for this story and its been changed a grand total of once since then. Anastasia Khoo, director of marketing for the Human Rights Campaign is possessive of the image, which looks a little like a corollary to the Swiss flag.

And is she biting her nails over all the variations the internet has come up with? “I have to say, I guess when we decided to make this decision it was almost preordained—in for a penny, in for a pound,” she said, “and I’ve loved it. I’ve been so impressed by the creativity weve seen out there, even from people like Martha Stewart.”

Even George Takei has had a go.

 

 

via George Takei, Young Activists and Facebook Team Up to Make HRC Logo a Mega-Meme | Adweek.