The online food ordering market has become even more competitive after Berlin startup Delivery Hero announced it has fully acquired UK-based firm Hungryhouse, as well as purchasing smaller UK player EatitNow.co.uk, and putting pressure on its major rival Just Eat in the UK and across the world.

The deal comes after Delivery Hero acquired a ‘controlling interest’ in Germany’s Lieferheld and a ‘pivotal’ stake in Hungryhouse in March 2012, adding its resources to the UK brand and allowing it to triple the size of its business with more than £6 million in sales across 11,000 restaurants every month.

“We believe there is still a lot of growth potential left in this business, and so we re- invested 98% of the purchase price of our shares into Delivery Hero,” says hungryhouse Co- Founder Tony Charles. “We had always planned to make an exit, but the opportunity to continue the Delivery Hero success story was too much fun to turn down!”

via Online Food Ordering Startup Delivery Hero Fully Acquires Hungryhouse.

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