The mobile counterpart to the ad industrys ad choices self-regulatory program that allows consumers to opt-out of online-targeted ads is finally here. And yes, theres an app for it.Called Ad Control, the app gives consumers a way to opt out of cross-app advertising. Developed by Evidon, the app is now available in the Apple App [...]
As you’ve probably noticed, your Facebook feed turned red last Monday when all of your friends, particularly those in the US or with US friends, including people you had no idea had an opinion on gay marriage, changed their profile pictures to a little pink or white equals sign on a red background. The symbol [...]
So this post is entitled “Who’s Grabbing Consumer Data from Publishers?” by AdAge but let’s be clear here what they mean is your data from most websites. Consumers may not know how the world of web advertising works but pretty soon thanks to concerted efforts by the IAB in the UK and advertising campaigns by [...]
Supermarket group Tesco has bought the restaurant chain Giraffe for £48.6m. The move will see the supermarket open Giraffe branches near to Tesco stores as it seeks to create “retail destinations” for customers. Tesco will hope that the acquisition will help revitalise its UK business. via BBC News – Tesco buys Giraffe restaurants.
I makes a change for North America to be a little more aggressive when it comes to challenging large corporates on privacy goofs than EU countries. France handed down an £87,000 (100,000 euro) penalty which whilst the largest ever handed out by CNIL pales into insignificance compared to our North American cousins. In the UK the ICO [...]
The findings should “ring alarm bells” for users, privacy campaigners said. The study used 58,000 volunteers who alongside their Facebook “likes” and demographic information also provided psychometric testing results – designed to highlight personality traits. The Facebook likes were fed into algorithms and matched with the information from the personality tests. The algorithms proved 88% [...]
Facebook and Google aren’t exactly besties, and the social giant’s latest move won’t help matters. In recent weeks Facebook has made two friends through moves that will simultaneously help its own advertising business and hurt Google’s. Last month, Adobe and AOL joined Facebook Exchange, the social network’s display retargeting platform beloved by direct-response advertisers who [...]
The Internet Advertising Bureau UK (IAB) expresses concern thatMozilla’s new browser cookie settings, which will come into effect in early April and will block third party cookies by default, will significantly undermine the openness of the ad-funded internet. via Concern over new Mozilla browser settings | IAB UK.
The key point here is most analytics are used by publishers to show readership numbers, most advertising networks are used as a revenue source and unclicked social widgets are used to promote content. So is this the death of the web as we know it? Beta versions of the Firefox browser will limit tracking by ad [...]
“We don’t think our customers are smart enough to tell us which of our products are good. So we created a ceremony to correct our customers.” Movies are not a product made just for the members the academy. These ventures are primarily made for the general public. And yet, when it comes time to decide [...]
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