It’s Not Viewability, but Noticeability, That Really Counts | DigitalNext: A Blog on Emerging Media and Technology – Advertising Age

A viewable impression in a cluttered environment is unlikely ever to be noticed. Many of today’s pages are a hot mess of links, content, graphics, skins, unrequested video and floating banners. They are an assault on the senses, and one sense in particular — our vision — does some quick filtering to skip through the obstacles and find what we came for. If the cognitive dissonance is too strong, we’re gone. The ads we skipped counted as viewable, but we never noticed them.

via It’s Not Viewability, but Noticeability, That Really Counts | DigitalNext: A Blog on Emerging Media and Technology – Advertising Age.

Do Native Ads Work? Survey asks consumers what they think of the format

Harris asked online adults what they thought about three native ad formats—Twitter’s Promoted Tweets, Sponsored Stories on Facebook and video ads that appear to be content. According to the survey, a majority found the ads negatively impacted or had no impact on their perception of the brand being advertised.

via AdWeek

Anti-Gay Advertisement In Worst Possible Place (PHOTO)

Sure, we’re all mildly suspicious about targeted advertising. But if your browsing habits indicate that you’re a raging homophobe who really thinks Obama is trying to force gay marriage down the throats of an unwilling public, as the ad in the top right reflects, maybe this is the kind of thing that could change your mind.

By the way, here’s a link to the video.

via Anti-Gay Advertisement In Worst Possible Place (PHOTO).

Naked Marines

An older Marine, dressed up as a nun, screams at the man to eat the soiled Weetabix off the muddy ground
An older Marine, dressed up as a nun, screams at the man to eat the soiled Weetabix off the muddy ground
Ritual Abuse in the armed forces is rife. Making marines strip naked and mud wrestle is one thing. I’ve been to many a party like that (ahem) but the video the ‘News’ of the World publicised at the weekend is no ones idea of fun.
Followed of course by the Mirrors Exclusive of another shocking naked marine video.

I have a feeeling this will escalate in the papers trying to out do each other with worse shocking revelations.

I pity the poor soldiers who now have their naked bodies all over the press.

want more nakedness? how about a naked calendar or ivan massow naked or