Genius Advertising

As anyone who knows me knows I hate advertising. Well okay that’s not entirely true. I hate when advertising ruins the experience or when advertising becomes more imprtant than the content.
Anyway advertising rant over – more to come when I don’t work where I work now.
Anyway AOL Pictures and presumably the rest of the internet are showing the following advert for a new ITV show. It starts with Mike and inviting you to see what else he is wearing…
mike
Then we get to see what he is wearing…
mike 2
And then the prompt for the show…
trinny and susannah
The bit thatmakes me laugh though is that when you see Mike in his pants they look very similar to the ones that American Apparel make and that most of the gay stores in London sell as fashion.

AOL Pictures

Techcrunch is bemoaning AOL Pictures relaunch. I think they are missing something though.

Flickr, photobucket, bubbleshare and others may well look slicker and have more intuitive UI but they simply do not have the userbase potential AOL has from the start.

You simply wouldn’t get the gems shown here on bubbleshare et al.
halloween dogs towel art flashing picture
Not to mention the people who simply don’t get the point of tags.
love u mum we always miss ya is not a tag!

More on AOL Search

Over at aolstalker.com they have done an interesting analysis of the clickthru from the AOL search data that was released last week to the fury of privacy rights campaigners and users.

A whopping 47% of searches failed to reult in a click thru to a result.
I have to say I’m sure this is no lower than the click thru on most internet banners which cost far more to run. Who actually clicks on those flashing banners anyway?