Digital Advertising Archive
The mobile counterpart to the ad industrys ad choices self-regulatory program that allows consumers to opt-out of online-targeted ads is finally here. And yes, theres an app for it.Called Ad Control, the app gives consumers a way to opt out of cross-app advertising. Developed by Evidon, the app is now available in the Apple App […]
So this post is entitled “Who’s Grabbing Consumer Data from Publishers?” by AdAge but let’s be clear here what they mean is your data from most websites. Consumers may not know how the world of web advertising works but pretty soon thanks to concerted efforts by the IAB in the UK and advertising campaigns by […]
Facebook and Google aren’t exactly besties, and the social giant’s latest move won’t help matters. In recent weeks Facebook has made two friends through moves that will simultaneously help its own advertising business and hurt Google’s. Last month, Adobe and AOL joined Facebook Exchange, the social network’s display retargeting platform beloved by direct-response advertisers who […]
The Internet Advertising Bureau UK (IAB) expresses concern thatMozilla’s new browser cookie settings, which will come into effect in early April and will block third party cookies by default, will significantly undermine the openness of the ad-funded internet. via Concern over new Mozilla browser settings | IAB UK.
The key point here is most analytics are used by publishers to show readership numbers, most advertising networks are used as a revenue source and unclicked social widgets are used to promote content. So is this the death of the web as we know it? Beta versions of the Firefox browser will limit tracking by ad […]
Finally FB agrees to use the AdChoices icon. Facebook is about to get more transparent in the way it targets advertising at its users. The social network has agreed to start displaying the little blue “AdChoices” icon on its display ads served through its FBX ad exchange after months of public and private complaints from […]
What will happen once the ASA starts to regulate Online Behavioural Advertising? « Privacy and information law blog
Early next year, the UK Advertising Standards Authority (“ASA“) will start regulating Online Behavioural Advertising (“OBA“) in the UK – meaning that online advertisers who serve targeted ads to website visitors will have to worry not only about the risk of cookie consent enforcement by the ICO, but also the risk of investigation and public admonishment by the […]
Two of the biggest publishers on the web don’t use the advertising industry’s standardized ad-privacy program, and it’s a problem for even the largest digital-media buyers. Facebook and Amazon both offer targeted display advertising that can sometimes incorporate behavioral data from third parties. However, while nearly every other relevant media firm, ad network and ad-data […]
Facebook is not part of the ad industry’s self-regulatory program that notifies consumers about online data collection and ad targeting, but people can find the ubiquitous AdChoices icon on Facebook anyway: in third-party apps. Facebook was among the top sites that displayed the small blue triangle-shape icon during the past week. But the symbol didn’t […]
Is anyone really surprised that FB are trying to leverage the profile data they have? The company – which plunged onto Nasdaq in May this year – is doing everything it can to shake as much ad revenue out of the site as possible by unsurprisingly proposing to open its users’ data even more. Some […]
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