Five services I use got worse this year. Not spread over a decade, which I’d have filed under normal churn and forgotten about. All of them inside twelve months, and near enough the same way each time.
YouTube
I held out for years and then crumbled, because the ads had become unwatchable. Two before the video and two more in the middle of a four minute clip. So I pay now. Within months of me starting to pay, they began moving things behind paid channels, which is a separate charge on top of the one I had just agreed to. I paid to remove an obstacle and the obstacle came back at a higher price.
Trakt
I joined on 5 May 2018, at 11:38 on a Saturday morning. I know that because the signup email is still sitting in my mail. Eight years of watch history: everything I’d seen, when I saw it, all of it. Trakt used that data, mine and everybody else’s, to become the company it now is, and then put the result behind a subscription. I cancelled, and the history went with it.
That one is on me. There was an export and I never clicked it. I’d like to claim I didn’t see this coming, except I’ve written the same post five times about other people’s platforms turning out to be a tenancy.
Vinted
They cancelled my account, and then refused to delete my data. That’s the bit I keep coming back to. They get to end it, and they keep the file.
Turns out I’m not unusual. The BBC ran a piece in August about sellers permanently banned for things like relisting a pair of two pound sandals, thousands of people logging the same experience on a site set up specifically to collect it, and support replies that read like they came off a shelf. Before any of that it was already going downhill. The fees are high and they are sold to you as buyer protection, and then there’s nothing much resembling protection on the day something goes wrong.
Grindr
The spam is now so consistent that it qualifies as a format. Same opener, same follow up, small variations on a theme, endlessly.
My suspicion, and I want to be clear that it’s only a suspicion, is that nobody is in a hurry to fix it because the accounts sending it count as users, and daily actives are the number the owners care about. Ownership moved from a Chinese company to American investors and the spam didn’t get better. I can’t show you a line between those two facts. I’d just point out that the version of the app with fewer bots in it reports a smaller number.
easyJet
In August, easyJet agreed a takeover by Apollo, an American private equity firm, at £5.7bn. It hasn’t completed yet and the airline is no worse today than it was in July, so strictly speaking it doesn’t belong on this list.
I’ve put it here because I already know the shape of it. Debt gets loaded onto the thing that was bought, the debt has to be serviced out of whatever that thing does, and for an airline what it does is fees, seat pitch, and how long you wait for a refund.
Two patterns, not one
I’d been treating this as a single phenomenon and it’s really two.
YouTube and Trakt are the first. Grow while free, become the place where the data lives, then charge for access to what people put in. That’s not a betrayal so much as the plan arriving on schedule. Vinted is a variant where the cost isn’t money: the cheapest way to police seventeen million users is automatically, and the false positives are somebody’s livelihood.
Grindr and easyJet are the second. Somebody bought the thing, and now the thing has to earn back what was paid for it.
The part I find harder to be smug about is that in every one of these cases somebody in a meeting made a reasonable case and hit their number. That’s my job. I’ve been in the room where a change that irritates people got signed off, and it wasn’t signed off by villains, it went through because the alternative was a worse quarter.
Where that leaves the domain argument
I wrote in the slow internet post that the useful thing about paying for your own domain is that the bill is in your name. I still think that. It just covers less ground than I was implying. It protects what I write. It does nothing at all for eight years of watch history, a selling account, or a flight I’ve already booked.
So the rule I am left with is duller than the one I’ve been repeating. Export it while you still like them, not on the day you cancel. I didn’t, and the eight years is gone.
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