easy… tiger

  • Posted by world
  • August 9, 2004

Am I missing something here? So Stelios Haji-Ioannou (the man behind the expensive yet marketed as cheap) easyjet has bought a heap of easy related domains. Including easyhotel and easypizza. This makes him an entrepreneur allegedly. A number of easyXXX websites state”We are currently investigating business opportunities in the XXX market.”
I could do that too but it doesn’t make me an entrepreneur! In fact ‘easyvalue’ is simply a rebranded kelkoo (luckily it’s the same brand colour).
I’m still wondering how people think easyjet is cheap though.
A quick search for a weekend in Amsterdam (leave friday around 7 and return sunday around the same time) reveals the price for easyjet £401.96 and for bmi £398.80 and for BA £449.40 - hardly a cheap airline then - in fact more average priced I would say.
And as for ‘easyhotel’ who would really want to sleep in a bright orange room. Sorry Stelios but that’s taking branding too far.

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August 9th, 2004
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Comment Number:
1
Written by:
Gerdjan Kipping
Posted on:
August 11, 2004 at 2:28 pm

Hi Iain,

Nice weblog. Remember me? Back in Tilburg. See you’re still in touch with Holland and Jacs. I’m still in touch with Daniëlle.

If you wanna know more, then @ me.

Houdoe…

Comment Number:
2
Written by:
oliver
Posted on:
April 9, 2005 at 5:46 am

EasyPizza.co.uk and EasyPizza Limited are not connected or affiliated to easy.com Limited or any of its associated companies and should not be confused in such way. EasyPizza Limited has not entered, neither previously or presently, into any licensing arrangement with easy.com Limited or any of its associated companies. We EasyPizza Ltd are a well established North London based pizza takeaway.

EasyPizza Limited recently became aware of easy.com’s recent application for a trademark using the EasyPizza name and a very similar logo to our own well established trading style. We have lodged an objection to the UK patent office as we believe this infringes on our well established trading name and logo and copyright material. EasyPizza Limited also advises that if any of our customers or prospective franchisees have been confused or mislead in any way please contact us immediately. We would welcome your correspondence and feedback in strict confidence. Check our website for regular updates.

For more information and for franchise enquiries please contact info@easypizza.co.uk

Comment Number:
3
Written by:
y
Posted on:
April 10, 2005 at 8:22 am

[URL=http://www.easypizza.co.uk]easypizza[/URL]

EasyPizza Limited a London Based pizza delivery firm is currently the target of the cyber terrorist stellios latest campaign.
In 2004 he tried to buy the domain http://www.easypizza.co.uk for £400 and was understandably rebuffed. Stellios then hired a public relations firm and spent £25,000.00 promoting himself as easyPizza.
Now unfortunately EasyPizza Ltd and stellios are involved in high court proceeding and in the end stellios could lose hundreds of thousands of pounds in damages and costs.
If only he hadnt been pennywise and pound foolish!

Comment Number:
4
Written by:
easy
Posted on:
March 2, 2006 at 12:15 am

EasyPizza Limited has not entered, neither previously or presently, into any licensing arrangement with easy.com Limited or any of its associated companies. We EasyPizza Ltd are a well established North London based pizza takeaway.

EasyPizza Limited recently became aware of easy.com’s recent application for a trademark using the EasyPizza name and a very similar logo to our own well established trading style. We have lodged an objection to the UK patent office as we believe this infringes on our well established trading name and logo and copyright material. EasyPizza Limited also advises that if any of our customers or prospective franchisees have been confused or mislead in any way please contact us immediately. We would welcome your correspondence and feedback in strict confidence. Check our website for regular updates.

For more information and for franchise enquiries please contact info@easypizza.ltd.uk

http://easypizza.co.uk

EasyPizza Limited a London Based pizza delivery firm is currently the target of the cyber terrorist stellios latest campaign.
In 2004 he tried to buy the domain http://www.easypizza.co.uk for £400 and was understandably rebuffed. Stellios then hired a public relations firm and spent £250,000.00 promoting himself as easyPizza.
Now unfortunately EasyPizza Ltd and stellios are involved in high court proceeding and in the end stellios could lose hundreds of thousands of pounds in damages and costs.
If only he hadnt been pennywise and pound foolish!