note to self

Okay pop quiz. Is the above picture from;

a) Abercrombie & Fitch
b) Jack & Fitch
c) Jack Wills
d) Abercrombie & Wills

I wear A&F almost exclusively. Most people who know me already know this. Whilst I was in Brighton at the weekend I stumbled into a store that looked like A&F, smelt like A&F yet wasn’t A&F.
Jack Wills has an almost identical visual identity to the large US based store. It’s even a very similar font style. The store has a very similar feel, white painted wood and rich carpeting. The website has a similar feel. Even the obligatory lifestyle section filled with beautiful semi naked models. In fact I’m failing to see what item of clothing Stuart and Tom are selling in the picture above ;o)

Anyway since the Abercrombie store is yet to open in Bond Street and it’s always nice to diversify ones wardrobe every now and then I’ve oredered myself a catalogue incase I see an item or two I’d like to purchase.