More on AOL Search

Over at they have done an interesting analysis of the clickthru from the AOL search data that was released last week to the fury of privacy rights campaigners and users.

A whopping 47% of searches failed to reult in a click thru to a result.
I have to say I’m sure this is no lower than the click thru on most internet banners which cost far more to run. Who actually clicks on those flashing banners anyway?

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