Genius Advertising

As anyone who knows me knows I hate advertising. Well okay that’s not entirely true. I hate when advertising ruins the experience or when advertising becomes more imprtant than the content.
Anyway advertising rant over – more to come when I don’t work where I work now.
Anyway AOL Pictures and presumably the rest of the internet are showing the following advert for a new ITV show. It starts with Mike and inviting you to see what else he is wearing…
Then we get to see what he is wearing…
mike 2
And then the prompt for the show…
trinny and susannah
The bit thatmakes me laugh though is that when you see Mike in his pants they look very similar to the ones that American Apparel make and that most of the gay stores in London sell as fashion.

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