People do the silliest things…


Recently a lot of people have been talking about passwords and how they are too simple. What the researchers failed to mention is that it doesn’t matter how secure your password is it will not help.

There was a bit of a buzz on Twitter yesterday about an application called Twifficiency. It allegedly calculates “your twitter efficiency based upon your twitter activity. This includes how many people you follow, how many people follow you, how often you tweet and how many tweets you read.”

I saw the messages in my stream and thought they looked a bit spammy. Then I realised they were just automatically generated when someone took ‘the test’. Most memes and especially ones that stroke the ego. I must confess having worked in digital media for longer than I care to state I rarely go in for these online quizzes or automatic tests and popularity contests anymore. Still a few of my friends did. @greedoe @andyhewittlock @ianjamesdavies I’m looking at you…

Anyway back to the point about passwords. So you can plan a great secure password but people still authorise any old application on social networks without reading the small print. Although it states on the front page of the app that it will auto publish the result after allowing the app to link to your Twitter account most users didn’t read the caveat or didn’t know what it meant and selected ‘OK’. Now Twitter is ablaze with automatically generated scores. It’s almost like the ‘news’ that there is no official facebook dislike button. Is this really news worthy of the BBC and other media outlets?

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